It’s so nice to meet you…
I don’t believe that in order to grow your business, you need to be the loudest person on the internet. I believe that quieter personalities are just as powerful and that introverted women can build businesses that feel peaceful, not performative🌷
hi, i’m caitlin…
I'm an introvert, a highly sensitive person (HSP) and I'm building my business alongside a full-time job.
Like many of the women who come into my digital space, I spent years trying to make my business fit advice that never felt right for me. I believed I needed to be more visible, post more often, niche down perfectly, and somehow become someone who loved showing up on social media.
At the same time, I was navigating my own challenges - from improving my hormone health to questioning what kind of business and life I actually wanted to build. Looking back, those experiences all led me to the same realisation: the qualities I thought were holding me back weren't flaws to fix. My sensitivity, my love of depth over noise, and my desire to build slowly and intentionally weren't weaknesses - they were guiding me towards a different way of doing business.
Today, I'm still learning and evolving, but I no longer measure success by how busy I am or how loudly I show up online. Instead, I'm passionate about building a business that fits around my life rather than consuming it and helping other introverted women do the same.
Because I believe you shouldn't have to change your personality to grow a meaningful business.
HOW I CAN HELP…
Now that I’ve found a gentle marketing strategy that works for me and feels aligned with my desire for a slower, more sustainable approach, I am here to support other female small business owners to do the same.
Through using Pinterest, blogging and email marketing, I can help you create a gentle, evergreen strategy that continues working for you, even when you’re offline and not thinking about business.
You can learn more about how I can support you here.
Fun facts about me
I used to do Taekwondo competitively and I got my black belt when I was 12 years old
I love anything vintage - clothes, home decor, films, cars. Sometimes I wish I'd lived in the olden days!
I used to be scared of dogs but now I have a 2 year old golden retriever called Blue who is my absolute world
I have never liked cheese or spicy food - even toothpaste can be too nippy for me
I am a HUGE fan of Harry Potter and have recently really gotten into Romantasy novels as well
I am engaged to the love of my life and I get married in November this year!!